About Us

Founded in 2018 by two veterans, our brand was born from a desire to create apparel that blends style with profound meaning, fostering a community of relatable individuals. Inspired by the laid-back yet vibrant aesthetic of West Coast fashion, we craft pieces that empower and resonate.

We believe that clothing serves as a powerful medium for self-expression. Our designs are deeply rooted in our own journeys as veterans and celebrate the narratives of those who have triumphed over challenges. We are dedicated to illuminating the inherent potential within everyone, encouraging each person to pursue their most fulfilling life.

Our mission is clear: to elevate and inspire others to live their best lives. We offer an Athleisure lifestyle collection crafted from premium materials, ensuring both comfort and contemporary style.

Explore our latest collection and join the TRu MiNDSET community. Unleash your potential.